The cattle selected to provide our remarkable beef also spend the majority of their lives out on pasture when the seasons permit. During the finishing stage they are housed in straw yards and their diet is supplemented with mainly locally grown maize, a highly nutritious ‘superfood’ for animals, which enables them to achieve the same eating quality as the Kobe beef of Japan.
Unlike Kobe, we do not feed our cows beer or massage them. Feeding beer helps to stimulate the cows’ appetite and causes them to gain more weight and marbling. We question whether the alcohol in beer is an appropriate food for animals. Massaging prevents sores in cattle housed in tightly confined areas. Our cattle are never confined in this way, and we do not believe that massage by humans would have any beneficial effect. We believe that kindly, but minimal, intervention in our animals’ lives is the best way to keep them contented. Contented cattle produce the best beef.